Member benefit:  Visibility, fueled by participation 

Member responsibility:  Involvement

Visibility within the Chamber community and beyond is fueled by your active participation. In addition to attending Chamber events and Committee involvement, active participation also happens online.

The Fairport-Perinton Chamber of Commerce manages the following digital spaces: website, monthly Enewsletters, Facebook, LinkedIn, Twitter, local digital media through Public Relations. As a Chamber member, we want to represent you and your business on these online spaces to provide visibility. Get digitally involved by clicking on each communication type below and follow the instructions.

Website

Why?

• boost search results (SEO – Search Engine Optimization)
• enhance online reputation by ensuring full and consistent directory information
• learn about upcoming events and member businesses
• source Chamber member products/services

Website Analytics

View Google Analytics

as of October 2016

How? 

• Getting Started
  • login at http://www.fairportperintonchamber.org/?q=user
  • if you don't have an account, create one at http://fairportperintonchamber.org/?q=join
• Managing your Profile
  1.  click on "Edit Profile"
  2.  fill in as many of the boxes as possible
     1. The more information you input, the more professional your page will look. (People may land on your member profile through a Google search.)
     2. We highly reccommend that you put information in the following fields:
        1. Business Name
        2. Logo
        3. Description
        4. Primary Contact
        5. Phone Number
        6. Email Address
        7. Address (if you have one)
        8. Website
     3. Profile Examples:
        • Fully filled out: http://www.fairportperintonchamber.org/?q=member/examplebusiness
        • Minimally filled out: http://www.fairportperintonchamber.org/?q=member/otherbusiness
  3.  click SAVE at the very bottom of the page

Enewsletter

Why?

• REPEAT visibility throughout the membership (enewsletter shared through  email, website, Facebook, Twitter, and LinkedIn)
• learn about upcoming events 
• become familiar with members and their businesses

How? 

• become a member or visit http://www.fairportperintonchamber.org/ and click "Contact"
• submit information for eblast posting to:  fpchambevents@gmail.com by the 25th of the month 

Facebook

Why? -

• increase local search results landing on your website
• visibility
• learn about upcoming events and member businesses

How?

1. https://www.facebook.com/fpchamber/ (or click “f” from Chamber website)
2. look for “Liked;” not there, click “Like”
3. COMMENT and SHARE
   1. use names & businesses - as you type and the name is revealed, click on the name
   2. use keywords attract search engines 
   3. note event attendance plans
   4. list by name, title, and company whom you have invited to attend a Chamber event  (as you type & the name is revealed, click on the name)
   5. post-event reflections
   6. add relevant information
4. post to your business Facebook to include your event photo(s) to earn more attention (make sure you are using the page as your business – upper right, down pointing arrow
5. send your business information to fairportperintonchamber@gmail.com

LinkedIn

Why?

• visibility within the business community
• resume access to create connections
• learn about upcoming events and member businesses

How?

1. https://www.linkedin.com/company/perinton-chamber-of-commerce (or click “in” from Chamber website)
2. look for “following;" not there, click “follow”
3. view Chamber posts in your newsfeed or in the Chamber page
4. COMMENT and SHARE 
   1. use names, businesses (as you type and the name is revealed, click on the name)
   2. use keywords to attract search engines
   3. note attendance plans
   4. list by name, title, and company whom you have invited (as you type and the name is revealed, click on the name)
   5. post-event reflections
   6. add relevant information
5. on personal LinkedIn, include your event photo, to attract more attention
6. send your business information to fairportperintonchamber@gmail.com

Twitter

Why?

• 3-5 important messages per day to share
• another online citation effecting search, but not as influential as Google My Business and Facebook to local search results

How?

1. @PerintonChamber (or click “t” from Chamber website)
2. look for “following;” not there, click “follow”
3. view Chamber tweets on your newsfeed or visit @PerintonChamber
4. REPLY AND RETWEET
   • use @PerintonChamber and other handles within post (as you type and the name is revealed, click on the name)  – not at the beginning of post (limits distribution to your page and the @ page)
   • use #EventName and #keyword for search (don’t use symbols normally used in words)
5. view others talking about the #event or #keyword by clicking on it (active link)
6. send your business information to fairportperintonchamber@gmail.com