A strong brand can help you achieve your goals, whether you want to increase revenues, improve customer satisfaction, hire and retain better employees,  attract more volunteers and donors. 

Ultimately an effective brand will help you achieve your business mission. 

This works well for both for-profit and not-for-profit businesses.

In this presentation, you will learn:

• What is brand and why is it so important

• How customers use brand to make decisions - everyday

• How to assess what your audiences believe about you

• How to develop your brand

• How to go about living it

 Speaker:  Todd Butler is President & CEO of the Rochester Ad Council since 2005.  He has also held positions as Marketing Manager at Harris Interactive,  Senior Director of Marketing, Genesee Country Village & Museum, Account Supervisor, WOLF Group, and PR/Marketing Manager Seneca Park Zoo Society.  Todd has a Masters of Science, Strategic Leadership from Roberts Wesleyan College and a Bachelor of Science, Communications, Ithaca College.