Last month, the Fairport-Perinton Chamber of Commerce named the Genesee Valley Penny Saver as its very first Business of the Month in 2020. The Fairport-Perinton Chamber of Commerce, which serves businesses well beyond Fairport Village, into Perinton, Bushnell’s Basin and Egypt, exists to help businesses succeed in today’s fast-paced world. Just as the Chamber connects member and business acquaintances within these communities, the Genesee Valley Penny Saver helps to keep our communities connected.
In 1948, our Penny Saver was founded in a garage, by Roger and Jane Harrison, in Avon, New York. Their children have become active in the business with Steve Harrison as Publisher, and Kim Dougherty as Vice President. The business outgrew the garage space and now occupies four locations; however, Avon is still the hub and home to the largest of the four. It is in Avon that the papers are printed.
An active Chamber member, our Ad Consultant Daria Reitknecht has served the publication for the past eight years. Daria can be heard stating, ‘‘Print is the most trusted form of media.“ She loves to tell the story of a non-profit which ran ads for 52 weeks on many different advertising channels, and our Genesee Valley Penny Saver earned their greatest results!
Our Genesee Valley Penny Saver has a state title, as well. It has been number one in New York State as a free community paper for five years in a row, an award we received from the Circulation Verification Council! In addition to ten printed papers reaching over 132,000 homes in the region, we publish an online presence with each paper, and manage Penny Lane Promotional Products and Penny Lane Printing.
Our latest acquisition is a very sophisticated digital printing press. With our new RICOH 7200X, we print a wide variety of eye-catching newsletters, programs, and other books for our clients. 2020 will usher in six editions of our full-color Home magazines for Webster-Penfield, Greece, and Pittsford-Brighton. These exclusive, direct mail publications will also appear online at rochomepublications.com.
In addition to being a member of the Fairport-Perinton Chamber, our Genesee Valley Penny Saver belongs to other Chambers, including those of Livingston County, Penfield, and Webster. In fact, Daria is on the Board of the Penfield Chamber. We care deeply about our readers and our communities; therefore, we also support the M.A.D. D., local Breast Cancer organizations and many other important social causes.
Photo by Pat Luke of Luke Photography
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