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In 2018, we at the Genesee Valley Penny Saver (GVPS) are celebrating our 70th Anniversary. In 1948, Roger and Jane Harrison began publishing a weekly shopping guide in Avon in response to area merchants who sought a means to collectively advertise their businesses. In these early years, the Genesee Valley Penny Saver was produced in a garage and contained pen and ink drawings and text. Successful from the start, the Penny Saver continuously increased its readership and its location size, which now sits at over 27,000 square feet. Meanwhile, the GVPS readership has expanded far beyond the borders of Avon to include several towns and 11 different editions, rising from about 1,000 readers to about 200,000 readers every week. Once pen and ink drawings, our ads are now state-of-the-art designs, thanks to our talented Creative Department employees and modern computer software. Our saddle-stitched, conveniently-sized community paper continues to give local businesses an effective way to reach area consumers. Now, 70 years later, we look confidently to a bright future of continued success through ingenuity, innovation and, as always, hard work. Pursuing the most current and effective marketing trends and adding them to our many years of marketing experience, the Penny Saver offers businesses a winning combination of marketing strategies that have stood the test of time as well as up-to-date digital innovations, combining traditional media like print advertising and direct mail with website analytics and digital content strategies. We have expanded on our print advertisements to include digital components, offering area businesses websites, email marketing and social media presence. Creating attractive and effective websites for participating advertisers, for example, has resulted in such benefits as tracking website analytics and helping local businesses to make the most of this successful marriage of print and digital marketing. Ever innovative, we also offer Augmented Reality ads, which incorporate a digital layer along with a print ad. The Penny Saver’s in-house sister company, Penny Lane Printing, also offers a wide variety of printing services and promotional product options to meet business and consumer needs. Continuing to grow and evolve, the Genesee Valley Penny Saver remains the full-service marketing solutions company for its customers.
